HongYang Guo
Behance 原站

LAZY CAT COFFEE — Brand Identity & Café Concept

LAZY CAT COFFEE — Brand Identity & Café Concept

LAZY CAT COFFEE is an independent café brand concept inspired by the quiet comfort of a resting orange tabby. A bold, rounded wordmark, warm cream and orange tones, and playful graphic patterns form an identity that extends across packaging, café spaces and merchandise. From takeaway cups and coasters to staff badges and enamel pins, each application carries the same easygoing character. The project also introduces a matching display typeface featuring A–Z, 0–9 and common English punctuation. Its chunky, rounded and slightly irregular letterforms bring the personality of LAZY CAT COFFEE into new words and compositions. The typeface is intended for free, open-source release; licensing details will accompany the download. Good coffee, slower days.

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